Vika’s WoW brand is BMW because it is unique, he likes the communication, platform and product. For him it generates and evokes excitement. Emotionally it is the right product but functionally and for his life stage it is not the right product. He recommends it to others and potentially it is in his consideration set.
If there’s one word that could describe Dubai, it would simply be “unique.” Only in Dubai can visitors shop at an enormous complex in the middle of the desert and enjoy indoor ski slopes at the same time. Only in Dubai can you play a round of golf and then take a camel ride in the desert. Only in Dubai can you find beautiful old architecture and at the same time witness enormous skyscrapers in shapes and sizes never seen before.
Why Audi is a WoW brand for Sid?
Sudath’s WoW’s brand is Audi because it is stylish and something he can relate to. He likes the way the car is built, drive and gismo.
WoW brands stand up to the expectations ...
Shafeek’s WoW brand is Nike since it stands up to his expectations with respect to what he does in terms of sports and what he requires as casual wear. He is very happy with the brand and very loyal especially when other brands didn’t meet his expectations after trying them.
Being in trade, you have to be sharp and straight to the point ... What is Reema's WoW brand
Reema’s WoW brand is "Apple" since it is smart, chic and brilliant
A WoW brand with lots of heritage, yet modern
For Tolga, Converse is his WoW brand since it is unique as it is the only brand that anyone can wear and at any time. It is been around for long time and still how they made them 80 years ago which makes it very versatile.
What is Stephanie's WoW Brand?
Stephanie’s WoW brand is Vodafone and for her it is a real brand and has strong messaging. The brand knows what to say exactly to get her to buy into it.
A WoW brand in motion ....
Rima’s WoW brand is Blackberry because she is connected to everybody all day long and getting all the news of friends.
National pride makes it a WoW brand
Khaled’s WoW brand is Fly Emirates because of the offering and different services they offer. Top of his mind was the shuttle service for business class travellers and the loyalty program Skywards. He likes it because it went from a local brand to become international. He is also proud of Fly Emirates not because he is Emirati but due to the wide range of services and flights.
Not very popular, but still a WoW brand for Kieran
Kieran’s WoW brand is Yorkie chocolate bars because it is positioned for boys unlike other chocolate bars where they position it as if it is only for girls. He liked their ads that say it is only for boys ...
A WoW descriptor for a WoW brand ...
Facebook is the WoW brand for Joe because it moved from a brand to something you can’t live without also used by almost everybody. Joe commented that it is the most growing country in the world.
Jaime’s Wow brand is Ferrari
For Jaime, Ferrari is nice, powerful and has got everything … He would love to buy a Ferrari one day.
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