Khaled’s WoW brand is Fly Emirates because of the offering and different services they offer. Top of his mind was the shuttle service for business class travellers and the loyalty program Skywards. He likes it because it went from a local brand to become international. He is also proud of Fly Emirates not because he is Emirati but due to the wide range of services and flights.
If there’s one word that could describe Dubai, it would simply be “unique.” Only in Dubai can visitors shop at an enormous complex in the middle of the desert and enjoy indoor ski slopes at the same time. Only in Dubai can you play a round of golf and then take a camel ride in the desert. Only in Dubai can you find beautiful old architecture and at the same time witness enormous skyscrapers in shapes and sizes never seen before.
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