This great city gives me the luxury to interview different people from different nationalities considering that Dubai is a true cosmopolitan city and probably unique in the Middle East. Eleven interviews with seven different nationalities and people from different fields of life. They all gave their prompt reactions about WoW bands. In some of the videos that you will see below, my reactions were very obvious due to the insights in terms of selection of the WoW brands and the various functional or rational benefits mentioned by those guys.



My objective behind the interviews is to get the spontaneous reactions and without probing for specific reasons behind the selection of WoW bands or certain set of attributes that made those brands rated WoW for the respective interviewees. Enjoy the videos ……













WoW brands stand up to the expectations ...

Shafeek’s WoW brand is Nike since it stands up to his expectations with respect to what he does in terms of sports and what he requires as casual wear. He is very happy with the brand and very loyal especially when other brands didn’t meet his expectations after trying them.

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